The price of olive oil in Beit Jala oil is the most expensive in the Holy Land. As the price of oil container is 1200 NIS, while the average price in the rest of the regions, about 500 NIS. Beit Jala olive oil became exclusive to the affluent consumers. BASHIR AL-SOUS President of Beit Jala Olive Presses Association "Not everyone can buy the olive oil of Beit Jala, only a minority of people can buy this oil in the area, and those who are in good economic condition, and the rest buy ordinary oil." But what makes the olive oil of Beit-Jala unique? BASHIR AL-SOUS President of Beit Jala Olive Presses Association "What makes the olive oil of Beit Jala distinct from the olive oil in the northern areas is the soil type, the amount of rain and the mountainous area - even Beit Jala olive oil varies from one area to the other because the mountain is different from the plain. In the north, the rainfall is higher and therefore the nutritional and curative properties are lower, while the amount of rain in Beit Jala is less and this makes the oil denser." Aside from soil and climate, one of the distinctive characteristics of this oil also, the age of the olive trees, which are characterized by their quality of production. These trees are called “Rumi “, one of the perennial trees from the time of our grandparents. They were cultivated in the Holy Land during the Byzantine or Roman periods and were inherited from our ancestors. The president of the Beit-Jala Olive Presses Association points out that the consumption of Beit Jala oil is not limited to the local population alone. BASHIR AL-SOUS President of Beit Jala Olive Presses Association "Our people in the Diaspora love the use of Beit Jala olive oil. Many people in Beit Jala send it to their relatives abroad, and even people from Europe come to buy this olive oil." The Holy Land was blessed with abundant olive trees with delicious and versatile taste. Beit Jala olive oil is characterized by its intensity and delicious taste, but the taste remains a personal matter. BASHIR AL-SOUS President of Beit Jala Olive Presses Association "All the olive oil in Palestine is good." Read More